Our Story

Home » Our Story

Service is a way of life

Our Story

SF Roofing has a long history of excellence in the construction industry. We are a veteran-owned and family-operated corporation. The name SF is an abbreviation of the phrase "Semper Fidelis", a Latin term used by the United States Marine Corps meaning "Always Faithful". SF Roofing strives to commit the same level of pride, integrity, and efficiency to their clients and employees as they did to their country during their service.

Our Mission

SF Roofing was founded with respect, service, and integrity in mind. We aim for every one of our projects to be the best construction experience that each of our customers has ever had. We are committed to following through on our work in a timely manner and improving the lives of our customers with our creations.

Meet the Owner

Military Company

Ruben- Owner/President

Ruben is a 4th generation roofer from a family with more than 100 years of combined roofing and construction experience. He proudly served five years in the United States Marine Corps prior to adopting his sister and leaving to pressure his dreams. Prior to creating SF Roofing, he successfully built and sold one of the top-rated roofing companies in the Phoenix area. He is passionate about entrepreneurship and his proudest achievement is becoming one of the youngest roofing contractors in the state of Arizona.

Questions about our services?

Scroll to Top