Our Story

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Service is a way of life

Our Story

SF Roofing was created by its parent company, Luxe Contractors, which has a long history of excellence in the construction industry. We are veteran-owned, woman-owned, and family-owned and operated corporation. The name SF is an abbreviation of the phrase "Semper Fidelis", a Latin term used by the United States Marine Corps meaning "Always Faithful". Owners Ruben and Hannah strive to commit the same level of pride, integrity, and efficiency to their clients and employees as they did to their country during their service.

Our Mission

SF Roofing was founded with respect, service, and integrity in mind. We aim for every one of our projects to be the best construction experience that each of our customers has ever had. We are committed to following through on our work in a timely manner and improving the lives of our customers with our creations.

Meet the Team



Ruben is a 4th generation roofer from a family with more than 100 years of combined roofing and construction experience. He proudly served five years in the United States Marine Corps. Prior to creating SF Roofing, he successfully built and sold one of the top-rated roofing companies in the Phoenix area. He is passionate about entrepreneurship and his proudest achievement is becoming one of the youngest roofing contractors in the state of Arizona.



Hannah is an engineer with an extensive contruction and real estate background. She takes pride in continuously seeking improvements and insuring that she is a fiduciary to all clients, alsways acting with THEIR best interest in mind. Being born and raised in Arizona, she is proud to call AZ home and loves to travel in her free time. "Quality means everything to us, and this translates to our customer experience in addition to our superior products. With over decades of experience, our teams expertly create the masterpiece envisioned for your home or business. We can't wait to help your dream come to life." - Hannah Hammond

Ruben and Hannah are proud owners of multiple businesses to include SF Roofing's parent company, Luxe Contractors.

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