Our Story

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Service is a way of life

Our Story

SF Roofing was created by its parent company, Freedom Contractors, Inc, which has a long history of excellence in the construction industry. We are a veteran-owned and operated corporation. The name SF is an abbreviation of the phrase "Semper Fidelis", a Latin term used by the United States Marine Corps meaning "Always Faithful". Owners Ruben and Josh strive to commit the same level of pride, integrity, and efficiency to their clients and employees as they did to their country during their service.

Our Mission

SF Roofing was founded with respect, service, and integrity in mind. We aim for every one of our projects to be the best construction experience that each of our customers has ever had. We are committed to following through on our work in a timely manner and improving the lives of our customers with our creations.

Meet the Team



Ruben is a 4th generation roofer from a family with more than 100 years of combined roofing and construction experience. He proudly served five years in the United States Marine Corps. Prior to creating SF Roofing, he successfully built and sold one of the top-rated roofing companies in the Phoenix area. He is passionate about entrepreneurship and his proudest achievement is becoming one of the youngest roofing contractors in the state of Arizona.



Josh is well known for creating and building one of the most reputable construction companies in Colorado. He is a United States Marine Corps veteran who loves sports and the outdoors. In the summer, you can find him playing rugby, shooting at an outdoor range, and enjoying time with friends and family at his Parker, CO home. He is passionate about entrepreneurship and has dreams of starting a non-profit that will equip military veterans with the tools they need to succeed in the workforce.

Ruben and Josh are proud owners of multiple businesses to include Freedom Contractors Inc., Freedom Windows, and DIY Pergolas Inc. which will soon be operating nationwide.



Hailing from Raleigh, North Carolina, Mike is a 5-year veteran of the United States Marine Corps. He is currently studying Business Management at Metropolitan State University of Denver. Mike is passionate about hunting and public land conservation. When not running the back end of SF Roofing, Mike can be found watching a Carolina Panthers game, shooting his bow on the archery range, or camping someplace quiet and beautiful.



Dai is passionate about assisting others and has over 10 years of customer service experience under her belt. Prior to SF roofing, she successfully ran and helped build Ruben’s former company while serving as the Office Manager. She studied at both Arizona State University and Florida International University ultimately earning her Bachelor of Arts in Psychology. When she is not helping the company run smoothly, Dai can be found nerding-out with a book, baking, or hanging out with her goofy/energetic dog, Remie.

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